Want More Online Revenue?

This is 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐡𝐢𝐧𝐠𝐬 to understand in terms of 𝐨𝐧𝐥𝐢𝐧𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 and success.

Yet, most of us never focus on it...

Do you?

I’m talking about "Buyer Intent Signals."

In essence, these are actions your buyers take, which display some level of interest and it’s up to you to translate that insight into your marketing actions.

Quick story...I recently sat with a good business friend of mine. Simply a great guy.

We had been talking about LinkedIn for a number of years, but he never really received a benefit from it.

So, we ran some searches together and he focused on company names, titles, etc.

And then he asked me what the best way was to reach them on LinkedIn.

📌 There are many ways, but the way that made the most sense was to look for some level of “buyer intent” from them, for using LinkedIn....and in this context, this meant to see if they had any recent activity on the platform.

Interestingly, most of those he was looking at had 𝐧𝐨𝐧𝐞. And this lead to a very important outcome...

📌 Think about this… does it make sense to spend time pursuing relationship building with a specific group of people, using a platform, when that group doesn’t regularly use it?

In effect, you’re trying to relationship build with a block of people that don't exist on that platform.

But... how many of us consider buyer intent signals before we pursue a tactical path?

How many of us think about using buyer signals to guide us in our audience growth and engagement?

Unfortunately when we don't, we typically lack the optimized results we’re seeking .

This is where a lot of frustration originates in online marketing.

The marketer thinks they’re doing “stuff” but they don’t bother to focus on the appropriate buyer intent signals to see if their action fits the situation.

The hard reality is many marketers struggle to achieve this.

The “secret” is ensuring that you understand your data (buyer intent signals) and use that to optimize each step of your content marketing process.

So, before you dive into your next marketing campaign, ask yourself—are you truly listening to your buyers, or just guessing? The difference could be the key to unlocking your success.

Chris