Taking the Guesswork Out of LinkedIn

Let's talk LinkedIn.

Most people see it as the buttoned-up version of social media—suits, profiles, posts about “crushing it” in business, and maybe some inspirational quotes sprinkled in for good measure.

But here’s the thing—if you’re in the B2B space, LinkedIn has some pretty solid tools to help you actually grow your business…

And one of the biggest tools nobody seems to talk about is LinkedIn analytics.

The reality is, if you’re not paying attention to the numbers, you’re flying blind. 

Let’s break it down.

1. Who’s checking you out? - If it’s not your audience, then you’re doing something wrong.

Profile Analytics - Shows you who’s viewing your profile, how often, and from what companies or industries.

We all get that little hit of dopamine when someone checks out our profile—like, “Yeah, I’m doing something right.”

However, the real value is knowing who is looking. If you’re trying to land a deal or get in front of the right people, this is your heads-up. If the people checking you out don’t match your target audience, it’s time to tweak your approach.

If you’re targeting finance execs and getting IT folks instead, something’s off. Your messaging isn’t hitting the right people.

Adjust, pivot, and fix it before you waste more time. It’s like realizing you’ve been fishing in the wrong pond this whole time.

2. Are people actually paying attention or are you posting into a void?

Content Analytics - Tracks how your posts are doing - likes, comments, shares, reach - all the usual stuff.

Remember, with the right offer, sometimes it only takes connecting with one. But even with that, posting random stuff and hoping for the best isn’t a strategy.

LinkedIn’s Content Analytics lets you see which posts are actually grabbing attention and which are getting ignored. It’s like having instant feedback, so you know where to focus your energy.

If quick videos are getting way more engagement than articles, you know where to put your energy. Focus on what works.

3. Is your brand getting the right attention?

Company Page Analytics - Tracks how your company page is performing—follower growth, engagement, who’s visiting, that kind of thing.

Think of your LinkedIn company page like the front window of a store. Are people walking by, or are they coming in to check out what you’re selling?

Company Page Analytics shows you if your business is reaching the right people or if you need to step up your game.

What if your follower count is going up, but engagement is barely there. It’s like throwing a party and nobody’s dancing. Time to switch up the music… and your content. Maybe it's time to try more behind-the-scenes content, more interactive posts or showing your product in action.

So, Why Bother with LinkedIn Analytics?

Let’s be real, if you’re not looking at your analytics, you’re guessing. And guessing in business usually means wasted time and missed opportunities.

LinkedIn analytics is like having a map that shows you what’s working and what’s not, so you can stop throwing stuff at the wall and hoping it sticks.

The Bottom Line:

LinkedIn Analytics aren't just for social media managers or big brands.

They’re for anyone who wants to be smart about their strategy, whether you’re trying to land more clients, get more leads, or just stop wasting time on content that doesn’t connect.

Take five minutes to check your analytics.

You might find something that flips your whole approach. And hey, worst case, you’ll at least understand why that one post didn’t get any love.