Unlocking Growth: The Silent Barrier Holding You Back

There’s a “silent” problem in growth marketing that if not addressed, sentences us to the “growth marketing graveyard.”

But… most don’t even recognize this as an issue!

Does this include you?

Let’s ask 2 questions to find out:

⫸ First, where can you find your audience (in quantity) right now online?

⫸ Second, once you find this audience, what is the main solution they’re seeking?

This is a post about how to increase the success of your growth marketing… but first let’s address the challenge.

⛔ Here’s the “silent problem”… if we can’t find our audience, there is no one to buy our products and services.

And finding your audience is like finding the right key for a lock—until you have the right fit, you’ll just keep rattling the door without making progress.

But… once we find them, we then need a "step 2..."

We need to ensure our communication aligns with their needs.

The Ugly Truth is Most People Aren’t Ready to Buy

Chet Holmes noted in his book, The Ultimate Sales Machine, only ~3% of a buying audience is typically receptive and ready to make a purchase.

The other 97%? They’re either window-shopping or haven’t even shown up at the store yet!

✍ So if you’ve nailed down where your audience is, the next big question is: are you speaking their language?

Because if you’re not, you might as well be shouting into the void.

Not what we want.

So, to summarize:

• Can’t find your audience online = no audience

• Misaligned communication with your audience = no engagement from your audience

Chirp, Chirp

No one likes crickets when they’re trying to close deals, right?

When we market, if there is no communication with an engaged audience, there is no potential for a successful outcome.

That’s rough!

We should fixate on this… but… many of us don’t even acknowledge our audience as a problem.

It’s typically someone else’s fault…

• The media buyer stinks

• The website isn’t driving leads or isn’t optimized

• The sales team can’t give anything away, let alone sell

The good news is, fixing this is totally within your reach! 😉

Here’s How to Fix It…

Your primary goal is to gain as much audience insight as you can.

The greater your understanding of your audience, the greater the potential for business success.

How should we gain these insights?

Check out the image below with 12 different paths to take to extract audience insight 👇

In your path to online growth, what’s the biggest challenge you’re facing right now?